Meanwhile On the Ground

From an eye level view of life under the Islamic State:

Every day they [IS members] increase in number, hold new positions and consolidate their presence, undeterred by the air strikes from coalition forces which do nothing to change things on the ground. It it is actually our reality which has changed and become even more horrific.  (emphasis added)

Airstrikes don't mean much if no one is on the ground to take advantage of the bombardment.  Otherwise it's all just another pointless military charade in the Endless War.